Amazon Gains Creative Control Over the James Bond Franchise

Published On Feb 20, 2025, 11:41 AM

Amazon has reached an agreement to take creative control of the James Bond franchise from the Broccoli family, who have managed it for over 60 years. This transition follows Amazon's acquisition of MGM, which included a stake in the Bond property. The deal calls for creating a new joint venture, with both Amazon and the Broccoli family as co-owners, but Amazon will now have authoritative decision-making power over film and TV adaptations related to James Bond.

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The acquisition provides Amazon with a lucrative intellectual property that has a long history and fan base. Given the cultural significance and potential for new content (e.g., films, series, spinoffs), it is likely to bolster Amazon's content library and attract more subscribers to Prime Video. Therefore, this move aligns with Amazon's strategy for growth in streaming and entertainment, potentially leading to increased revenues and stock performance.

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