Birkenstock sandals are not art, says German court
Published On Feb 20, 2025, 9:15 AM
A German court ruled that Birkenstock sandals cannot be classified as art, denying the company's attempt to seek copyright protection against copycats. The judge emphasized that the footwear serves a practical purpose and does not exhibit the required creative individuality to qualify for artistic recognition. This legal outcome could affect Birkenstock's efforts to protect its brand in an increasingly competitive market, especially as the brand has gained significant popularity recently, notably due to celebrity endorsements.
Stock Forecasts
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Positive
The ruling may limit Birkenstock's ability to defend against imitation products, potentially impacting brand exclusivity and market competitiveness. However, the brand's recent growth and cultural endorsements continue to drive consumer interest. This suggests that, overall, Birkenstock's brand remains strong regardless of the legal setback. Long-term growth prospects remain positive, supported by ongoing popularity and market recognition.