Instagram considers standalone Reels app to take on TikTok - report
Published On Feb 26, 2025, 8:29 PM
Instagram's parent company Meta is considering launching a standalone app for its Reels feature to compete with TikTok amidst uncertainties surrounding TikTok's operations in the U.S. This potential move was discussed by Instagram head Adam Mosseri with staff, reflecting a strategic shift as the domestic status of TikTok remains unclear. This follows previous attempts by Meta to compete in this market, such as launching Lasso in 2018, which was ultimately shut down.
Stock Forecasts
META
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The announcement about a standalone Reels app could signal a strategic pivot for Meta to capitalize on potential weaknesses of TikTok. If executed successfully, this could drive increased user engagement and advertising revenue for the company, especially if TikTok continues facing regulatory scrutiny in the U.S..
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