Oscars Audience Size Poses a Test of Hollywood’s Cultural Relevance

Published On Mar 1, 2025, 5:02 AM

The Oscars are facing concerns about their TV viewership, which is considered a cultural indicator for Hollywood. While audience numbers had increased in previous years, the upcoming ceremony could see a decline since the nominated films are lesser-known and carry progressive themes. In response, the Oscars' organizers are enhancing marketing efforts and will stream the event live on Hulu to attract more viewers. This dual-platform approach may result in a slight increase in viewership due to the potential of additional viewers from streaming.

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With viewer engagement potentially fluctuating due to the types of films nominated, investors in Disney (which owns ABC and Hulu) could be affected depending on the success of the Oscars in drawing in viewers and advertising revenue.

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