Jack Daniel's maker says Canada taking bottles off shelves 'worse than tariffs'

Published On Mar 6, 2025, 6:47 AM

Brown-Forman, the maker of Jack Daniel's whiskey, has expressed strong concern over Canadian provinces, particularly Ontario, removing U.S.-made alcohol from their shelves. This move is perceived as a retaliatory action against the tariffs imposed by the Trump administration on Canadian goods. Brown-Forman's CEO, Lawson Whiting, stated that this action is 'worse than tariffs' because it completely eliminates sales of their products. Ontario, for instance, sells nearly $1 billion worth of U.S. alcohol annually, which is now unavailable to consumers there. Canadians are encouraged to buy domestic products in response to these trade tensions.