Trump delays auto tariffs. Pickup trucks might explain why

Published On Mar 6, 2025, 1:28 AM

President Trump's recent decision to delay the implementation of 25% tariffs on auto imports from Canada and Mexico has given the U.S. auto industry a temporary reprieve. Many key vehicles, especially popular models like full-sized pickup trucks, would have faced significant cost increases due to these tariffs. The White House has proposed a 30-day exemption for autos that comply with USMCA regulations, allowing automakers to maintain current prices in the short term. This delay is particularly beneficial for manufacturers such as GM, Ford, and Stellantis, as about a third of pickups sold in the U.S. are built in Canada and Mexico. The delay gives the industry time to seek a long-term solution to avoid adding significant costs to consumers amid already rising vehicle prices.