From 'economic blackout' to 'Latino Freeze,' Wall Street is grappling with activist consumers

Published On Mar 8, 2025, 4:47 PM

A significant wave of consumer activism is emerging in the U.S., characterized by movements like the 'Latino Freeze,' which calls for boycotts of brands perceived to support anti-diversity and inclusion initiatives. This shift is impacting companies like Target, Walmart, and Amazon, which have faced backlash for perceived inconsistencies in their policies regarding social issues. Analysts express concern over the financial ramifications of these boycotts, with specific attention on the reduction in sales and consumer trust. Some companies have reversed positions on diversity efforts, prompting consumer pushback, which has led to noticeable declines in foot traffic and subscription cancellations in various sectors.