Global smartwatch sales fall for first time

Published On Mar 11, 2025, 10:35 AM

Global smartwatch sales declined by 7% in 2024, primarily due to a 19% drop in Apple Watch shipments, attributed to a lack of new features and a missing high-end model. Apple faced challenges from a sales ban related to a patent dispute and competition from Chinese brands like Xiaomi and Huawei, which saw growth, particularly in children's smartwatches. Counterpoint Research forecasts a modest recovery in 2025 driven by AI features and health data enhancements.

Stock Forecasts

AAPL

Negative

Apple's decline in smartwatch sales is impacted by competition from lower-priced Chinese brands and a lack of innovation. Legal issues and market share loss could further affect its stock performance.

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