RFK Jr. Rattles Food Companies With Vow to Rid Food of Artificial Dyes

Published On Mar 11, 2025, 1:35 PM

Robert F. Kennedy Jr., the new health secretary, is pushing to eliminate artificial colorings from food products in the U.S. during meetings with major food companies like PepsiCo and General Mills. He emphasized that the administration plans to take action if companies do not proactively address food safety issues. This includes a revision of the FDA's policy that has allowed companies to self-affirm the safety of new ingredients without regulatory review. Kennedy's directive signals a significant potential shift in food industry regulations affecting many food and beverage companies.

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The food industry might face increased regulatory scrutiny and operational changes due to the push for eliminating artificial dyes. This could impact companies' cost structures and product formulations, particularly for established brands that rely heavily on these ingredients. Investors may want to consider the potential for declines in profitability in affected companies unless they adapt quickly to the new regulations.

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