A New Business on Wall Street: Defending Against D.E.I. Backlash

Published On Oct 26, 2024, 8:00 AM

The article discusses the rise of backlash against corporate diversity, equity, and inclusion (D.E.I.) initiatives, spearheaded by a social media influencer named Robby Starbuck. Companies like Tractor Supply, John Deere, and Harley Davidson have scaled back their D.E.I. efforts in response to public pressure stemming from Starbuck's activism. This has led to an increased demand for corporate defense services, as firms prepare for potential attacks on their D.E.I. policies. Investors are also divided on this issue, with some threatening lawsuits against companies that concede too much to the backlash.