Advent calendars: Warning over scam ads for luxury products

Published On Nov 5, 2024, 4:44 AM

A warning has been issued to consumers about online scams targeting luxury advent calendars ahead of holiday sales. Specifically, Space NK has reported fraudulent ads promoting its sold-out £250 advent calendar for £28.99, urging customers to be cautious and verify websites. With Black Friday approaching, consumers are advised to remain vigilant against such scams, especially since the trend for luxury advent calendars has increased.

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Given the rise in online scams related to holiday products, especially luxury items, there's a potential risk for companies in the retail sector that are affected by these fraudulent activities. Increased consumer awareness may initially deter purchases, but reputable brands may benefit from focusing on cybersecurity and enhancing consumer trust.

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