Alaska Airlines IT issue grounds flights, disrupts Cyber Monday orders

Published On Dec 3, 2024, 9:49 AM

Alaska Airlines faced a significant IT issue that resulted in flight delays and disrupted online bookings during Cyber Monday. The incident caused a ground stop at Seattle-Tacoma International Airport but has since been resolved, allowing the airline to continue its Cyber Monday promotions. The airline now appears to be back to normal operations, although it faces ongoing legal challenges regarding environmental concerns associated with its operations.

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Stock Forecasts

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Neutral

The IT issues experienced by Alaska Airlines could temporarily affect consumer perception and confidence in the airline's reliability during high-traffic times like Cyber Monday. However, as operations return to normal and sales for Cyber Monday continue, there may be a rebound in customer sentiment. Overall, the full resolution of the IT problem coupled with the ongoing promotion could help stabilize the stock in the short term.

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