California Gov. Newsom Signs Laws Regulating Election A.I. ‘Deepfakes’

Published On Sep 17, 2024, 7:33 PM

California has enacted three new laws aimed at regulating deepfakes, particularly in the context of elections, which require social media platforms to manage the spread of A.I. generated impersonations. One of the laws is set to take effect in time for the 2024 presidential election, and is expected to face legal disputes from social media companies over free speech rights. The laws are part of a larger push by various states to combat the impact of deepfakes, which can be used for political misinformation and scams.

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The new regulations may create compliance costs for social media companies, potentially impacting their operational margins. However, long-term, this could enhance user trust and engagement on platforms that manage misinformation effectively.

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