China's Alibaba releases AI search tool for small businesses in Europe and the Americas

Published On Nov 12, 2024, 5:30 AM

Alibaba has launched a new AI-powered search engine called Accio aimed at helping small businesses in Europe and the Americas find wholesale products. Initial testing indicates that purchase intent among users increased by 40% compared to traditional search engines. The tool utilizes Alibaba's generative AI technology and can provide insights into product popularity and profit potential. As Alibaba continues to expand its international presence, this development may positively impact its sales and market position, particularly as it prepares to report quarterly earnings soon.

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Alibaba's introduction of the Accio AI tool for small businesses is a strategic move that enhances its service offerings. The significant increase in purchase intent indicates this tool could lead to higher sales conversions. Given the positive response from initial tests and the potential for increased market share in the small business sector, investors may see this as a turnaround strategy for Alibaba’s international operations.

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