Costco's 'Neflix moment' big win

Published On Oct 24, 2024, 6:00 AM

Costco is experiencing significant increases in membership counts following the introduction of membership card scanners at its U.S. stores. Analysts from Morgan Stanley assert that this technology could lead to Costco's version of a 'Netflix moment,' akin to the surge in Netflix subscribers after it enhanced its account verification process. They believe that Costco could convert an additional 4 million non-paying customers into paying members, suggesting a positive outlook for the company.

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Costco is set to benefit from increased membership due to improved checkout efficiency and enhanced member experience. These developments could lead to sustained growth in revenue and customer loyalty, making it an attractive investment opportunity.

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