Costco's 'Netflix moment' big win

Published On Oct 24, 2024, 6:00 AM

Costco's new membership card scanners are leading to significant increases in membership counts, much like the growth Netflix experienced after enhancing its subscription verification. Analysts at Morgan Stanley report that Costco is seeing low double-digit percentage increases in membership. The improvement in operational efficiency and customer experience from these scanners could facilitate up to 4 million new paid members, contributing to strong future growth for the company.

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Costco is likely to experience strong growth in membership numbers due to the successful rollout of card scanners, which enhance both customer experience and operational efficiency. With potential additional storage of 4 million paid members, the future revenue from membership fees could significantly strengthen the company's financial performance.

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