GM recalling 450,000 trucks, SUVs over brake warning

Published On Sep 20, 2024, 3:30 PM

General Motors (GM) has issued a recall for approximately 450,000 trucks and SUVs, specifically 2023 and 2024 model Silverados, Sierras, Tahoes, Suburbans, Yukons, and Cadillacs. The recall is due to a malfunction in the electronic brake control module that may fail to display a warning light for brake fluid loss, potentially affecting brake performance. GM plans to address the issue through an over-the-air software update. This is GM's second major recall of the year, following an earlier recall of 800,000 pickup trucks related to a different issue.

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The recall could negatively impact GM's reputation and sales, particularly for the affected models, which are popular in the truck and SUV market. If consumers perceive the brand as unreliable due to these repeated recalls, it may result in decreasing demand while also incurring additional costs for the company to manage the recall process. However, the company’s response plan, including over-the-air updates, could mitigate long-term damage.

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