Google abusing ad tech dominance, UK competition watchdog finds

Published On Sep 6, 2024, 6:49 AM

The UK Competition and Markets Authority (CMA) has found that Google may be engaging in anti-competitive practices that harm UK publishers and advertisers in the online advertising technology market. This behavior could result in Google facing significant penalties if deemed illegal. Google strongly disputes these findings, arguing that its technology benefits businesses and helps them thrive. The CMA’s provisional findings follow similar investigations by the US Department of Justice and the European Commission, with ongoing scrutiny of Google’s advertising practices.

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Stock Forecasts

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Given the potential regulatory penalties and ongoing investigations into its business practices, Google's stock may face downward pressure in the short term due to increasing scrutiny from regulators and the possibility of substantial fines.

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