Google's second antitrust trial starts Monday. Here's what's at stake.

Published On Sep 7, 2024, 11:00 AM

Google is entering its second antitrust trial over claims from the US Justice Department that it has unlawfully maintained its dominance in the online advertising market. The trial addresses allegations that Google used its powerful search engine to monopolize sectors related to digital ads, including publishers and exchanges. This comes after a recent court ruling found Google has monopolized online search, leading to potential repercussions for its advertising technologies which have significantly contributed to its revenue. If the government wins, it has proposed that Google divest parts of its ad tech business, putting its operations at risk of substantial changes.