Published On Sep 26, 2024, 8:22 AM
Hoda Kotb announced she will step down from her hosting duties on NBC's 'Today' show early next year. After 17 years with the program, she plans to focus on personal projects, potentially in the wellness space, while remaining an occasional contributor to NBC. Her departure opens up two significant anchor positions in morning television, which are crucial for NBC's revenue.
The departure of Hoda Kotb may impact the ratings and viewership of the 'Today' show in the short term as audiences adjust to the change. However, this also presents an opportunity for NBC to revitalize the program with new hosts, which could lead to an eventual rebound and potentially positive long-term effects on viewership and advertising revenue.
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Her exit, planned for early next year, is a seismic shift for NBC and opens up a pair of morning TV’s most coveted anchor chairs.
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