Holiday spending projected to hit new record this year
Published On Oct 15, 2024, 2:50 PM
The National Retail Federation projects that holiday spending will reach between $979.5 and $989 billion this year, marking a growth of about 3.5% compared to last year. This increase is attributed to the rise in e-commerce, which is expected to account for nearly $298 billion of total sales. Despite a shorter shopping season and economic pressures, consumers' household finances appear stable, although spending is expected to be more cautious. The prevalence of discounts and 'buy now, pay later' services will likely boost online spending significantly this holiday season.