How TikTok Saved Its E-Commerce Business in Indonesia

Published On Oct 30, 2024, 12:00 AM

TikTok's e-commerce feature, TikTok Shop, was a significant success in Indonesia, drawing in millions of users. However, the Indonesian government intervened, forcing TikTok to halt its e-commerce operations due to regulatory issues regarding online payments. This abrupt closure affected many merchants who relied on the platform. Despite the setback, TikTok is looking to revive its presence through a partnership with a local company, amid concerns about its market dominance.