Huel has third advert banned in two months

Published On Sep 25, 2024, 3:09 AM

Huel, a maker of plant-based meal replacement products, has faced its third ad ban in two months due to misleading claims regarding their Daily Greens product. The Advertising Standards Authority (ASA) ruled that Huel's advertisement, featuring founder Julian Hearn, falsely compared the cost and nutritional value of their product with that of fresh vegetables without sufficient evidence. Huel previously had two other ads removed for similar reasons, including misleading health claims and price comparisons. The ASA highlighted the importance of authorizing health claims and providing clear, honest advertising, particularly during a time of financial distress for many consumers.