Inside the Four-Day Workweek Experiment

Published On Dec 8, 2024, 5:00 AM

A group in the UK is promoting a four-day workweek with no pay cuts, backed by trials involving about 1,000 workers across various companies, including BrandPipe. Past trials showed that 92% of companies continued with the shorter week due to positive outcomes in employee satisfaction and retention. The movement aims for a 32-hour workweek to be recognized legally in the UK, similar to initiatives in Iceland, New Zealand, and other regions. Participants believe that a happy team leads to higher productivity, though the transition requires adjustments in company operations.