Maria E. Redo, Who Won Discounts for Older Adults, Dies at 99

Published On Sep 9, 2024, 5:21 PM

Maria E. Redo was a New York City activist who founded the nonprofit Community Concern for Senior Citizens in 1971, advocating for discounted pricing for seniors. By partnering with local retailers, she successfully convinced them to offer discounts to customers aged 65 and over, substantially benefiting those on fixed incomes during times of economic hardship. Her efforts played a vital role in supporting older New Yorkers to access more affordable goods and services.

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The nonprofit sector focusing on elderly support and social services may see increased investment interest as the population ages and more individuals seek cost-saving solutions. Companies providing services or products targeting seniors could experience growth, particularly those connected to affordability initiatives.

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