McDonald's boss apologises for E. coli outbreak as sales slide

Published On Oct 29, 2024, 10:29 AM

McDonald's is facing challenges due to an E. coli outbreak linked to its Quarter Pounders, leading to apologies from CEO Chris Kempczinski. The outbreak comes as the company struggles with decreasing sales, particularly in international markets. While sales in the US rose slightly, they fell 1.5% globally in the last quarter. McDonald's is responding with promotions aimed at offering value to customers. Despite this setback, executives expressed confidence in restoring customer trust and improving sales in the future.

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The recent E. coli outbreak may temporarily impact sales and customer perception, but McDonald's is working on regaining customer confidence and leveraging promotional offers. With sales already showing slight recovery in the US, if they can replicate this success internationally, it could lead to stabilized or improved sales figures going forward.

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