Netflix will 'continue to evolve' its pricing model but loves 'the low price point' of its $6.99 ads plan

Published On Oct 17, 2024, 6:18 PM

Netflix is opting not to increase its US subscription prices for now, unlike competitors like Disney+ and Peacock who have raised their rates. The company recently added over 5 million subscribers in the last quarter, keeping its stock close to record highs. Analysts believe that a price increase could drive future gains, especially as viewing numbers remain robust. Netflix's ad-supported plan at $6.99 is performing well, reflecting the company's focus on providing various pricing tiers that offer value to consumers.

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Stock Forecasts

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Positive

Given the positive subscriber growth and the possibility of price hikes in the future—which analysts are viewing as a potential catalyst for stock price appreciation—Netflix appears well-positioned for future growth. The strong performance of the ad-supported plan also indicates a successful diversification of revenue streams.

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