Oasis 'dynamic pricing' row prompts government probe

Published On Sep 1, 2024, 7:24 PM

Hundreds of fans have complained about dynamic pricing for Oasis reunion tour tickets, which saw prices increase significantly after the initial sale. The UK government plans to investigate ticket resale practices, including dynamic pricing, which raises prices based on demand. Prime Minister Keir Starmer criticized the inflated prices that make tickets unaffordable for many fans. The Advertising Standards Authority has received numerous complaints about misleading pricing information. Some resale platforms are adjusting their fees in response to the backlash, while experts suggest that dynamic pricing is based on market demand but lacks transparency.