Pitchfork Alumni Launch New Music Publication, Hearing Things

Published On Oct 15, 2024, 5:02 AM

Five former journalists from Pitchfork are launching a new online music publication called Hearing Things. This new publication aims to bring back the independent spirit of Pitchfork while avoiding the intense fandom surrounding major artists. The founders believe that there is a market for small, independent media projects that thrive on dedicated fan support, despite the challenges faced by traditional music magazines due to digital platforms and advertising shifts. Hearing Things will differ from Pitchfork by eliminating the album scoring system and adopting a more approachable tone.

Stock Forecasts

The launch of Hearing Things could signify a rebound for independent media in the music sector, suggesting a potential increase in readership and advertising support that aligns with the rise of similar publications. If successful, this new publication could attract a loyal audience willing to support the venture financially, leading to growth opportunities.

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