'Rightmove is my porn' - the addiction to online property search

Published On Oct 5, 2024, 7:36 PM

The article explores the growing popularity of property portals like Rightmove and Zoopla, highlighting how these platforms engage users through frequent browsing and the allure of visualizing desirable homes. Users indulge in 'property stalking' even when they do not intend to move, driven by psychological factors that trigger pleasure and escapism. Despite a significant portion of users showing little genuine intent to buy, real estate agencies still depend on these platforms for advertising, although they face high costs. Both Rightmove and Zoopla anticipate a recovering market as mortgage rates decline, suggesting a positive outlook for their future prospects.