Substack’s Bet on Politics Newsletters Leads to Subscriber Growth

Published On Nov 18, 2024, 3:00 AM

Substack, a newsletter platform known for its subscription-based model, is focusing on political content as it aims to attract users away from social networks like X (formerly Twitter). The company, co-founded by Hamish McKenzie, believes there is a growing need for a platform that supports meaningful political discussions without the toxicity of traditional social media. Substack's push into the political newsletter space follows a failed acquisition proposal from Elon Musk in 2023, which led the company to reinforce its mission in this niche, despite challenges in achieving profitability.