The potential investor upside of a Google breakup — if John Rockefeller is any guide

Published On Sep 22, 2024, 9:30 AM

The article discusses the potential implications of a breakup of Google, drawing parallels to John Rockefeller's Standard Oil, which was divided into smaller entities following a Supreme Court antitrust ruling in 1911. This breakup resulted in significant increases in market value for the new companies. Legal experts speculate that a similar outcome could benefit Google's shareholders despite possible immediate concerns over the breakup's effects on profitability. However, some analysts express caution about the negative impact of such a divestiture. The article also mentions other historical breakups, such as AT&T's, which had mixed results for shareholders.