The ‘Rocket Docket’ Judge Who Will Decide the Fate of Google’s Ad Technology

Published On Nov 25, 2024, 11:12 AM

A federal judge, Leonie Brinkema, has been overseeing a swift antitrust trial against Google regarding its dominance in advertising technology. The trial lasted three weeks and is one of the quickest monopoly cases in modern history. A decision by Brinkema is expected soon, which could potentially require Google to divest parts of its ad tech business. This division accounts for a significant portion of Alphabet's revenue, generating $31 billion last year. If the court finds that Google has suppressed competition illegally, it could have major implications for the company.

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The potential ruling against Google regarding asset divestitures could significantly impact its revenue streams, particularly affecting its ad tech business. Investors may react negatively to the uncertainty and financial implications of such a ruling, leading to downward pressure on Google's stock price.

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