US Weighs Google Breakup as Remedy in Historic Antitrust Case

Published On Oct 9, 2024, 3:11 AM

The U.S. Justice Department is contemplating a breakup of Google as a remedy to ongoing antitrust litigation, due to concerns about the company's dominance in online search and advertising. This significant legal move would be the first of its kind since an unsuccessful attempt to break up Microsoft. Potential remedies include limiting Google's ability to prefer its services over competitors and requiring greater transparency in its advertising operations. Google has criticized these proposals, stating they could have negative consequences. A trial for possible remedies is expected in spring 2025.

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If the breakup proceeds, it could significantly disrupt Google's existing business model, leading to potential market share losses and a reevaluation of its competitive strategy.

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