Why Plastic Water Bottles May Not Contain as Much Recycled Plastic as Advertised

Published On Aug 26, 2024, 11:43 AM

The article discusses the use of Tritan Renew, a plastic product from Eastman Chemical marketed as containing up to 50% recycled material. However, the company admits that the actual proportion of recycled content in any given product can be very low, creating concerns about the transparency of claims made by manufacturers using this material. Brands like CamelBak and Stanley Black & Decker promote products made from Tritan Renew to appeal to sustainability-conscious consumers, but the lack of guaranteed recycled content could mislead eco-friendly consumers. The method Eastman uses to certify this plastic involves a 'mass balance' accounting system, which may not accurately represent the actual recycled material percentage used in final products.

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Stock Forecasts

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Positive

Given the ongoing consumer interest in sustainability and eco-friendly products, companies using Tritan Renew may experience short-term positive performance due to brand value associated with recycled materials. However, the potential for consumer backlash over misleading claims could affect long-term brand reliability and share performance.

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Negative

Despite the appeal of sustainability, if negative perceptions regarding transparency and ecological responsibility related to Tritan Renew arise, it could lead to declining sales for brands like CamelBak and Nalgene, thus negatively impacting their parent companies.

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Why Plastic Water Bottles May Not Contain as Much Recycled Plastic as Advertised

Aug 26, 2024, 11:43 AM

A green accounting method called “mass balance” certifies that something was manufactured with recycled plastic — just not necessarily much of the bottle making the claim.

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