X users jump to Bluesky - but what is it and who owns it?

Published On Nov 15, 2024, 11:37 AM

Bluesky, a new decentralized social media platform launched by former Twitter CEO Jack Dorsey, is experiencing rapid growth, claiming around one million new sign-ups daily since becoming publicly accessible. Users are drawn to Bluesky's resemblance to Twitter but appreciate its emphasis on decentralization, potentially allowing users more control over their data. Prominent figures are leaving or reducing their presence on Twitter in favor of Bluesky, particularly following recent political events. Despite its current success, the platform faces challenges in monetization as it aims to avoid traditional advertising models.