YouTube TV Hikes Monthly Price to $82.99, a 14 Percent Increase

Published On Dec 12, 2024, 6:04 PM

YouTube TV is raising its monthly subscription cost by 14% to $82.99, effective immediately for new subscribers and starting January 13 for existing subscribers. The company cites rising content costs as the reason for the increase. This price rise matches Hulu's most popular streaming package. Competition among streaming services remains fierce, especially following YouTube TV's acquisition of NFL Sunday Ticket rights for $2 billion annually. Despite this increase, no new channels will be added, and the current offerings remain unchanged.

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The price increase may drive some existing subscribers away, leading to a potential decrease in subscriber numbers. However, as competition for content among streaming services continues to rise, companies like YouTube may still see overall revenue growth. Investors should be cautious given the competitive pressures and potential for reduced subscriber base.

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