A Frenzied Summer Leads to a Tourism Backlash in Europe

Published On Sep 2, 2024, 5:02 AM

This summer, European tourist hotspots like Barcelona, Athens, and Santorini have experienced a significant backlash from local residents due to overwhelming tourist numbers, driven partly by a record recovery from pandemic-related downturns. Protests against tourism and its effects on local culture and infrastructure have increased, with notable local initiatives aimed at limiting tourist access. Climate factors, including extreme heat, have also exacerbated tensions, highlighting the negative impact of mass tourism on these popular destinations.

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The continued growth of tourist numbers may benefit companies positioning themselves as sustainable or offering unique travel experiences in unaffected areas. Look for stocks related to sustainable tourism solutions.

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Overwhelmed destinations made high-season visitors the targets of a major tourism backlash. Heat waves and fires only added to the pressure.