British Country House Hotels, Without the Folderol

Published On Sep 9, 2024, 5:02 AM

The Pig Group has opened two new boutique hotels in the Cotswolds, expanding their portfolio to nine locations in total. The Pig hotels are characterized by their casual country house atmosphere, featuring local food and a relaxed vibe. Notably, one of the new hotels occupies the former home of renowned garden designer Rosemary Verey, known for her work with King Charles III. The brand emphasizes a playful and rustic charm, a concept dubbed 'Pigification' by the Hutson family, which includes changing the decor to reflect a more rural aesthetic.

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The expansion of The Pig Group with new hotels in a coveted tourist area like the Cotswolds is likely to attract more visitors and drive revenue growth. Given the increase in domestic and international tourism in the UK, particularly post-pandemic, this could positively impact the brand’s visibility and performance.

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British Country House Hotels, Without the Folderol

Sep 9, 2024, 5:02 AM

The Pig boutique hotels offer a casual take on the country house experience, with local food and muddy boots. They’ve just opened two new spots in the Cotswolds.

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