New beanless 'coffee' emerges but does it taste any good?

Published On Sep 12, 2024, 7:02 PM

As new startup companies like Atomo and Northern Wonder venture into the coffee market, they are producing 'beanless coffee' made from alternatives like date seeds, pea protein, and chicory. These products aim to replicate the taste and caffeine levels of traditional coffee while addressing environmental concerns associated with conventional coffee farming, such as deforestation and climate change. The articles also mention rising coffee prices and new EU deforestation regulations that favor beanless coffee as a more sustainable option. However, the future market size and acceptance of beanless coffee remain uncertain, primarily due to the emotional connections people have with traditional coffee and ongoing development challenges for the new products.