Dress to Impress Brings New Users to Roblox

Published On Sep 15, 2024, 5:04 AM

The article highlights the growing popularity of 'Dress to Impress', a fashion game on Roblox that targets an adult audience. Players create outfits based on themes and compete for rankings in a catwalk format. This game has attracted a user base that includes adults and celebrities, marking a shift in Roblox's demographic appeal from mainly tweens to a broader audience seeking creative expression through fashion.

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The success of 'Dress to Impress' indicates a potential trend toward adult-oriented content within children's platforms like Roblox, which could result in increased engagement and revenue for the company. This expanding user demographic can attract advertisers and enhance Roblox's monetization strategies.

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Dress to Impress Brings New Users to Roblox

Sep 15, 2024, 5:04 AM

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.

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