Why do concert tickets now cost as much as a games console?

Published On Sep 22, 2024, 8:07 PM

Ticket prices for major concerts have significantly increased over the last few years, with some artists employing dynamic pricing strategies to capitalize on high demand. The average ticket price for top tours rose from £82 in 2022 to £101 in 2023. This surge in prices is attributed to various factors, including rising operational costs post-pandemic, attempts to boost artist revenues amid declining streaming income, and a prevailing culture of high expectations associated with large-scale performances. While some artists, like Yungblud and Paul Heaton, are attempting to make concerts more affordable, many big names continue to charge VIP prices upwards of £1,000, indicating a divide in the concert-going experience based on income levels.

Stock Forecasts

As ticket prices for major artists remain high amidst inflation and economic uncertainties, companies involved in concert promotion and ticket sales like Live Nation are expected to continue thriving due to high demand for concerts from devoted fan bases. However, high prices may suppress attendance for less popular tours, which may not sell out. The trend suggests a bifurcation where only the top-tier artists maintain robust sales.

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