Mastercard to buy Swedish startup that makes it easier to manage and cancel subscription plans

Published On Oct 1, 2024, 9:00 AM

Mastercard has announced its acquisition of Minna Technologies, a startup specializing in subscription management software. The deal aims to streamline how consumers manage various subscription services, such as Netflix and Amazon Prime, particularly given the growing number of subscriptions predicted to increase from 6.8 billion to 9.3 billion by 2028. The acquired technology will integrate with banking platforms, allowing better visibility and control of subscriptions for users. This move is part of Mastercard's broader strategy to expand beyond traditional payment services into technology solutions.