Dairy industry "struggling to recruit" next generation

Published On Oct 3, 2024, 1:14 AM

The article discusses the struggles dairy farms are facing in recruiting young workers, attributed to negative perceptions about the industry. The Institute of Agriculture highlighted that myths about farming being low-paid and labor-intensive discourage potential applicants. Modern dairy farms are increasingly using advanced technology and sustainable practices, which require skilled labor. Despite the challenges, some young people, like sisters Emily and Georgie Paul, are passionate about working in the dairy industry, recognizing its benefits for physical and mental health. Recruitment efforts, including virtual experiences, are being employed to change perceptions and attract new talent to the industry.