Minimum price of alcohol in Scotland rises by 30%

Published On Sep 30, 2024, 1:19 AM

Scotland has raised its minimum unit price for alcohol from 50p to 65p, a 30% increase. This change aims to reduce the availability of cheap alcohol amid rising inflation and to address public health concerns linked to alcohol consumption. Support for the increase comes from health officials and recovery charities, while some groups from the retail sector oppose it due to potential job losses and increased theft risks. Despite some evidence of reduced alcohol-related deaths, concerns remain about the overall effectiveness of the policy given the increase in consumption during the pandemic.

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The minimum pricing policy may result in reduced sales for alcoholic beverage companies operating in Scotland, particularly those that produce cheap and strong alcohol. This could negatively impact revenues for these businesses. However, companies selling premium or mid-range products may see an increase in sales due to consumers switching from cheaper options. Overall, the legislation could create a challenging environment for lower-end alcohol producers while benefiting upscale brands.

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