Meta combats celebrity scam ads with face recognition tech

Published On Oct 22, 2024, 6:33 AM

Meta is introducing facial recognition technology to combat scams involving fake celebrity endorsements. This measure aims to automatically identify and delete ads using celebrities' images without consent, thereby protecting users from fraudulent investment schemes. Additionally, facial recognition will help users recover locked accounts more efficiently. The company is testing the system, which has shown promising results, yet the use of facial recognition remains controversial due to privacy concerns.