Jason Laks Named President of Broadway League
Published On Dec 2, 2024, 1:30 PM
The Broadway League has appointed Jason Laks as its new permanent president amid ongoing recovery challenges from the pandemic. Laks, who has served as the interim president since earlier this year, emphasizes the need to grow and diversify Broadway's audience beyond pre-pandemic levels. The industry still struggles with attendance issues, particularly from local residents, but he believes in a promising recovery trajectory.
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The appointment of Jason Laks could signal a strategic shift for the Broadway industry focusing on audience growth and diversity in a post-pandemic landscape. If successfully executed, these initiatives may revitalize the Broadway sector and lead to better attendance and revenue.
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