Amazon is bringing Intuit QuickBooks software to its millions of third-party sellers

Published On Dec 9, 2024, 4:01 PM

Amazon is partnering with Intuit to integrate QuickBooks into its platform for third-party sellers. This integration aims to help sellers manage their financial data, improve profitability insights, and gain access to capital through QuickBooks Capital. The launch is targeted for mid-2025. The marketplace is essential for Amazon, accounting for over 60% of its sales, which positions this partnership to enhance seller operations as they engage more effectively during peak sales periods, like the holidays.

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Stock Forecasts

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Positive

This partnership is expected to boost Amazon's third-party seller performance and operational efficiency, leading to increased sales and revenue over time. The positive impact on seller profitability could drive more sellers to the platform, further expanding Amazon's marketplace strength.

INTUView INTU chart on TradingView

Positive

While Intuit's QuickBooks is a strong product among small businesses, this partnership could help regain investor confidence after a period of underperformance. If the integration leads to improved adoption and revenue growth, Intuit's stock could recover and see positive momentum.

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