Christmas dinner set to cost less at the supermarket this year

Published On Dec 15, 2024, 7:02 PM

Prices for traditional Christmas dinner items in the UK are slightly lower this year, with Brussels sprouts down 12% and turkeys down by about 6%. Overall, a Christmas meal is expected to cost families £31.66, which is a decrease from last year. While some items, particularly root vegetables like potatoes and carrots, have seen price increases due to poor weather, the overall trend indicates a slower rate of food price inflation. Supermarket competition is likely to intensify as Christmas approaches, with potential for further discounting on perishable goods.

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The decrease in prices for key Christmas dinner items like turkeys and Brussels sprouts may attract more shoppers to supermarkets, driving better sales in the grocery sector leading up to Christmas. Increased demand, especially for cheaper smaller turkeys, suggests a trend toward more budget-friendly shopping habits, but the overall lower prices may improve sales momentum for supermarkets.

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