Boxing Day sales: Shoppers staying away from High Street, early data suggests

Published On Dec 26, 2024, 6:38 AM

Early foot traffic data shows a significant decline in shoppers visiting High Streets and shopping centers in the UK this Boxing Day, with a drop of 12.3% in footfall on high streets and 13.9% in shopping centers compared to last year. Major retailers like John Lewis and M&S opted not to open many stores, leading to an overall decrease of 10.6% in retail activity. Analysts predict that while physical stores are struggling due to rising costs and a shift towards online shopping, online retail will continue to dominate sales, which are expected to be about the same as last year at £4.6bn.

Stock Forecasts

AMZN

Negative

The decline in foot traffic and the increase in online shopping suggests a negative outlook for traditional retail stocks during this transitional phase. Companies heavily reliant on physical stores may struggle as costs rise and consumer habits shift. Brands that focus on e-commerce will likely continue to perform better.

WMT

Neutral

Retail parks performed better with only a 3.3% decline in visits, implying that locations catering to larger shopping experiences may still attract consumers. Businesses in these areas might have a slightly more positive outlook compared to their counterparts in high streets.

SHOP

Positive

Given the reduced footfall and ongoing changes in consumer spending habits, sectors focused on online services and e-commerce could benefit. This is evident with a larger share of holiday spending shifting online.

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